We were asked to travel to the small town of Kerrville Texas to create testimonial campaigns of Peterson patients for their Heart, Ortho and Women’s Services specialties.  Traveling to a small town has it’s challenges for equipment rental and services, but we travel/fly very easily and are quite often self-contained for places like Kerrville.  Each of the campaigns below consisted of three elements – TV, stills for billboard/print and an interview of each patient telling their story. Our subjects welcomed us into their homes so working as a small crew of three kept us from overwhelming them, allowing for more comfortable and ultimately authentic interviews.  The client loved the work and the campaigns were a success.  We produced a :30, :60 and 2:00 edit for each of the patient stories and we’ve included one of each below.