PETERSON HEALTH - TV, BILLBOARDS AND INTERVIEWS
We were asked to travel to the small town of Kerrville Texas to create testimonial campaigns of Peterson patients for their Heart, Ortho and Women’s Services specialties. Traveling to a small town has it’s challenges for equipment rental and services, but we travel/fly very easily and are quite often self-contained for places like Kerrville. Each of the campaigns below consisted of three elements – TV, stills for billboard/print and an interview of each patient telling their story. Our subjects welcomed us into their homes so working as a small crew of three kept us from overwhelming them, allowing for more comfortable and ultimately authentic interviews. The client loved the work and the campaigns were a success. We produced a :30, :60 and 2:00 edit for each of the patient stories and we’ve included one of each below.