LSOM COVID DILEMMA
At the height of the covid shutdown, it became apparent that the University of Texas’ Long School of Medicine (LSOM) would not be able to host in-person campus visits. In June of 2020 we were asked to create several videos to communicate their culture of caring and fostering personal growth to students choosing medical school and graduate training. Over four days (among stringent covid protocols of not being allowed into the hospital or clinics) we filmed campus b-roll and interviewed 19 students, faculty and administrators. Along with the main recruitment edit, we created over 20 additional pieces on topics from the culture of caring to diversity and inclusion. We also created many short teasers for promotions on social media. Here are just a few examples.